What is Banner Ad?

A banner ad, or a web banner, is an advertisement displayed into a web page. The advertisement consists of an image (.jpg, .png, .gif) or of a multimedia object. Thus, banner ads can be static or animated, depending on the technology used to make them.

“A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.”

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Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.

To sum it up, all banner ads share the same basic function: you click on this image/multimedia object you see on a web page and your internet browser takes you to the advertiser’s website/landing page. They are simple yet very important pieces of html and their presence on the web can make a big difference for internet-based companies and brands.